Draft Beer System
A countertop beer dispenser that gives you immediate access to any craft beer your little heart desires.
Out with the old
The original Synek website served its purpose for the infancy stage of their Kickstarter campaign. It gave backers a place to learn a little more about the product before deciding whether or not to tell them to “shut up and take all my money”.
But, when we were brought in… we knew that more was needed; especially after a successful crowd-funding campaign. At this stage, people are expecting a professional product and marketing strategy to begin scaling what started as a crazy idea into a legit brand with a tribe that follows you for “you”.
... in with the new stuff
Steve Young, the founder of Synek, was extremely inspired by Simon Sinek and his book “Start with Why” when creating the original product. So, that philosophy became the crux of our thought process in structuring the information flow for this one-page Pre-Order website for the fulfillment post-Kickstarter.
After meeting with the Synek team and understanding the immediate needs of the business, we began outlining the informational architecture with basic wire-framing for the site.
The main focus for this project was to drive “Pre-Order”s. But we couldn’t just say “order this”. We needed to start with “why” the customer needed Synek in their life instead of just buying a sixer at the local corner store or supermarket. Once we were able to make that point, the rest became a natural progression to the main call-to-action of ordering.
Done & done.