In St. Louis, almost every small business wants to incorporate the infamous St. Louis Fleur de Lis in it’s logo. The issue with this is if everyone uses it… all the logos will be a fleur de lis with a different name and your brand has zero chance of standing out from the crowd and being recognized.
Now, if a client is dead-set on using a fleur de lis in their logo, I encourage them to utilize it as a supporting element of their branding, and not the sole piece of their logo. That’s exactly what we did with Gambit. I created a custom fleur de lis to utilize as a secondary piece to the logo.